AICE Media Studies Research Blog

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I plan on doing a commercial representing the Jordan Brand. Air Jordan is an American brand of basketball shoes, athletic, casual, and style clothing produced by Nike. Founded in Chicago. Air Jordan was created for Hall of Fame former basketball player Michael Jordan during his time with the Chicago Bulls. The first Air Jordan was designed by Peter C. Moore for Michael Jordan while he was with the Chicago Bulls in 1984.   The Nike Air Ship, the prototype for the Jordan 1, was later banned by NBA Commissioner David Stern for having too little white on them. The Air Jordan's popularity In 1986,  urged Nike to release a new Air Jordan for the upcoming basketball season. The Air Jordan II was unique in that it was designed by Peter Moore and Bruce Kilgore and manufactured in Italy. MJ wore a prototype that combined the upper of the original Air Jordan with the cushioning being developed for the next model in early tests. The full-length Air-Sole unit in the Air Jordan II was designed to ease MJ's hurting feet.
Jordan commercials often use various angles and shots in their commercials that I hope to implicate myself. Michael Jeffrey Jordan born February 17, 1963, also known by his initials MJ. MJ is an American former professional basketball player and businessman.
He played 15 seasons in the NBA. Winning six championships with the Chicago Bulls. He was integral in helping to popularize the NBA. Around the world in the 1980s and 1990s, he became a global cultural icon in the process. He is arguably the best player to ever touch a basketball.

In 1984, Nike and Michael Jordan teamed up to launch Jordan Brand. Nearly 40 years later, inspired by the greatest to ever play the game, the franchise continues to lead and shape the basketball footwear industry.



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